International Singles Day, celebrated on November 11, has grown from a fun student tradition in China into a global phenomenon. What began as a celebration of singlehood has transformed into the biggest shopping event in the world, surpassing even Black Friday. Here’s a closer look at the history and unique traditions of Singles Day.

Origins of Singles Day

Singles Day was born in the 1990s at Nanjing University in China, where students chose November 11, or 11.11, as a humorous “anti-Valentine’s Day.” The date, with four single ones, symbolized the idea of being single, and it became an opportunity to embrace and celebrate singlehood. What started as an informal tradition among students has since spread across China and internationally.

In 2009, the retail giant Alibaba turned Singles Day into a shopping event, offering discounts and deals across its e-commerce platforms. The idea quickly took off, and Singles Day became an annual shopping festival, eventually surpassing Black Friday and Cyber Monday in scale.

Traditions and celebrations

Today, Singles Day is celebrated in various ways:

• Shopping extravaganza: Retailers worldwide join the Singles Day frenzy, offering massive discounts and special promotions. In China, e-commerce platforms like Alibaba and JD.com lead the sales, with other global brands joining the trend.
• Self-gifting: Singles Day has popularized the idea of “self-gifting” or treating yourself. Many people use this day to splurge on items they’ve been wanting, as a celebration of self-love.
• Social gatherings: Although primarily a shopping event, some singles use this day as a chance to socialize. Events, parties, and even matchmaking gatherings are organized to connect people looking to make new friends or find partners.

Beyond shopping: embracing self-love

Singles Day isn’t just about discounts—it’s a celebration of independence and self-care. It has become a day for people to appreciate their independence and treat themselves. For many, the day symbolizes a growing acceptance of diverse lifestyles and the recognition that happiness doesn’t depend on relationship status.

Singles Day around the world

While Singles Day started in China, it’s now celebrated worldwide, particularly as a shopping event. Major brands like Apple, Nike, and Samsung run special promotions on this day, making it one of the best times for savvy shoppers to grab deals. In some places, Singles Day has even taken on a cultural significance similar to Valentine’s Day or Black Friday.

International Singles Day, with its unique origins and growing traditions, is more than just a commercial holiday. It represents a shift toward celebrating self-love and independence. So, whether you’re single or not, November 11 is a day to appreciate yourself, treat yourself, and perhaps find a great deal in the process!